SMS is one of most direct engagement channel when done correctly.
Here are the 8 top mobile stats that shows why SMS is such a great channel:
– 97% of all text messages are opened
– 23 billion text messages are sent daily
– 80% of people are using text messaging for business
– 70% of consumers appreciate getting text messages from their healthcare provider
– 75% of people would prefer receiving offers via text messages
– 70% of employees think that companies should use texting for internal communication
– Millennials send 67 text messages per day
– 1/3 of business professionals can’t wait 10 minutes to respond to a text
Before you decide to leverage SMS in your marketing mix, take a look at this visual beginner’s SMS marketing guide by Trumpia to prepare an SMS strategy that is in line with best practices.