Tame Your Data: Segmenting Users and Customer Feedback #FTW

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You have received feedback from customers, but how do you make sense of it all? How do you tame your data?

Take control of your data and read on you will find step-by-step instructions to segment feedback received within customer support tickets, feedback from email surveys, and feedback captured within a website. You will also find a list of PROS and CONS for each method to weigh your options.


Here’s the Slideshare. Keep reading to find a brief summary of key takeaways.

Key Takeaways

Capturing feedback is great, but without segmenting users’ needs, you’re left with a pile of potentially useless data. You will need to segment users who provide feedback for better product decision making. But luckily there are many ways to segmented customer feedback. Use the method best suited for your resource constraints and technology you have available.

Here are three feedback methods outlined:

  1. Support Tickets or Issue Tracking are commonly used in an organization’s customer support call center to create, update, and resolve reported customer issues
  2. Surveys collect quantitative information about items in a population
  3. In-App Feedback provides user triggered responses

Leave your comments below and tell us what is your customer best practices for receiving feedback. And please check out our previous post on customer feedback questions to ask:



Want to learn more about customer best practices and what are the right customer feedback questions to ask?  Schedule a free consulting session with one of our engagement experts.

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