The audio recording below is Rodrigo’s interview with Karen Lewison from Return Path. Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). What is Return Path? Rodrigo: This is Rodrigo Fuentes from ListenLoop and I’m here with Karen from Return Path. Karen, please introduce yourself and tell us about Return Path and…
In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy, and account-based marketing (ABM). You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan. Getting to Know Kevin King Rodrigo: Okay…
SMS is one of most direct engagement channel when done correctly. Here are the 8 top mobile stats that shows why SMS is such a great channel: – 97% of all text messages are opened – 23 billion text messages are sent daily – 80% of people are using text messaging for business – 70%…
Is half of your B2B advertising wasted on bounced visitors? Read this post to find out.
Successful lead scoring campaigns help B2B marketers determine the likely customers from the casual window shoppers.
User research is an important aspect of web, mobile and product design. Here 5 challenges with these tools you should note.
Often companies are faced with the question, What type of is best for the company Traditional vs. Digital in Lifecycle Marketing?
ListenLoop offers this infographic on open-ended questions you should ask your customers.
Interested in what the future of Big Data l looks like? Let’s take a look into the future to see how we might use all of this data.
B2B buying has changed, and everybody knows it. Watch this video to learn how buyers are evolving and what you can do to overcome these challenges.
Tools for the data-driven marketer have yet to really pay off because the tools driving the strategies have not been fully mastered.
Lead nurturing helps marketers improve online ROI by developing a compelling narrative specifically designed for high priority leads.