In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
A user recently asked, what is ad personalization? We’re addressing that question today in ListenLoop’s ongoing Q&A series. So let’s jump into ad personalization, what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. Below is a transcript of the video, edited for your…
B2B marketers want to know, “how do we show ROI for ListenLoop campaigns, or any account-based marketing activity?” That is a great question. One that you should ask yourself as you plan your campaign, as you execute your campaign, and as you monitor it’s performance. There are many different ways to measure ROI. The first…
Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime Getto from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime. I run User Acquisition here at…
In this video, I’m going to show you how to set up ABM advertising drip campaigns using ListenLoop integrated with your Salesforce CRM. We’re going to start here by clicking on New Campaign and we’re going to pick a list of accounts from Salesforce. I’ve already connected with Salesforce here, so we’re going to skip…
Sometimes you want to test different ad creative and messaging to the same list of target accounts and job titles. ListenLoop allows you to do that with our integrated A/B testing feature. To activate this functionality, follow the steps below. You can add multiple, different ads of the same sizes and we will automatically split…
At your request, ListenLoop can make a set of ads for your ABM campaign. Below is the process we use: Send me a mood board of designs you like (3-5 designs is good enough). You can get ideas by going to moat.com and searching for competitors or brands you like. Send any prior banner ads your team…
What is Amium? Rodrigo: Okay, we’re live with Jeff from AeroFS/Amium. Can you tell us about Amium and what you do there? Jeff: I’m the VP of Marketing at AeroFS/Amium. Amium is our new product that we released in August 2016. It’s a collaboration app that makes it easier for teams to collaborate on files….
Here is a step-by-step process to add fields to Account Object so that ListenLoop can synchronize information about impressions, clicks, and more: 1. Connect with Salesforce using OAUTH. 2. Navigate through Salesforce, click on Setup. 3. Find Customize tab on the left. 4. Find Accounts object under Customize tab. 5. Under Accounts, click on Fields, then click…
Sometimes it’s necessary to adjust your ABM ad campaign budget. Perhaps you need to increase your influence in advance of a conference, or maybe you want to reduce budget to convert the campaign into a slow boil nurture campaign. Either way, there are two ways to adjust the ad budget for an active campaign in ListenLoop. First, you can change the ad…
In this video, you’ll see a step-by-step process for creating Salesforce reports using ABM Ad Data. Below is a transcript of the video with a touch of editing for readability. I’m going to show you how to create a dashboard in Salesforce CRM that reports on accounts that have been exposed to advertising by ListenLoop…