You can’t pull off an ABM strategy without the right marketing stack. The right stack can mean the difference between strategically influencing the right people in key accounts and a disjointed marketing and sales effort that fails to execute a winning customer acquisition strategy. Building out the right stack is an investment – one…
While many look forward to a fresh start for 2018, sales and marketing teams look forward to increased revenue goals for the year. Most have fashioned a new way to attack these aggressive goals. But some will continue to use the same tactics and strategies, hoping for a different outcome. Everyone knows that’s the definition…
The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…
In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. Hey everybody! This is Rod Fuentes from ListenLoop, and today we are here with Mat Rider, Global Director of Digital Marketing at…
Around this time every year, a rash of articles pop up predicting various upcoming business trends. And it makes sense. The end of year is a natural time — budget, planning, and pace wise — to reflect on the year gone by and plan for a more prosperous year ahead. This year, we’re jumping on…
The IT Services Marketing Association (ITSMA) defines ABM as “treating individual accounts as markets in their own right.” In “A Practitioner’s Guide to Account-Based Marketing,” authors, Bev Burgess and Dave Munn take it a step further. They define ABM as a “structured process for developing and implementing highly-customized marketing programs to strategic accounts, partners, or…
ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the…
Today’s video will cover the frequently asked question, “do I need JavaScript tags in order to work with ListenLoop?” Frankly, it depends on what you want to accomplish. Below is a transcript of the video, lightly edited to enhance readability. The answer is yes, you should add JavaScript (JS) tags to your site if you want…
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
A user recently asked, what is ad personalization? We’re addressing that question today in ListenLoop’s ongoing Q&A series. So let’s jump into ad personalization, what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. Below is a transcript of the video, edited for your…
B2B marketers want to know, “how do we show ROI for ListenLoop campaigns, or any account-based marketing activity?” That is a great question. One that you should ask yourself as you plan your campaign, as you execute your campaign, and as you monitor it’s performance. There are many different ways to measure ROI. The first…