Skip to content
logo

Tactical content for account-based marketing

  • Blog Home
  • About Us
  • Resources
  • Contact Us
Making a Set of Ads for your ABM Campaign

FAQ: Making a Set of Ads for your ABM Campaign

Posted on March 13, 2017July 17, 2017 By Jose Rodrigo Fuentes
Share the knowledge
  • Tweet

At your request, ListenLoop can make a set of ads for your ABM campaign.  Below is the process we use:

  • Send me a mood board of designs you like (3-5 designs is good enough). You can get ideas by going to moat.com and searching for competitors or brands you like.


  • Send any prior banner ads your team has used to get a sense for design elements that you like.

Examples of ListenLoop Ads

 

  • Send your company’s brand guidelines (color palettes, logo in SVG/EPS, etc.)

guidelines

  • ListenLoop will take your mood board and return initial drafts of 2-3 design concepts in one size, usually 160×600.
  • You’ll give us feedback on the concepts, including a rank of your favorite designs.
  • We’ll return another iteration based on your feedback.  We’ll repeat these steps until we finalize the layout.
  • You’ll finalize the copy for the creative, and we’ll keep the template on file should you want to crank out more variations in the future.
  • We’ll deliver final ad images in these supported sizes:

Leaderboard: 728×90

Wide Skyscraper: 300×600

Skyscraper: 160×600

Medium Rectangle: 300×250

Mobile Interstitial: 320×480

Large Mobile Banner: 320×100

Mobile Leaderboard: 320×50

Square: 250×250

We will use the following Internet Advertising Bureau (IAB) Universal Ad Package for your creative:

IAB Universal Ad Package
IAB Universal Ad Package

Written by Jose Rodrigo Fuentes

Rodrigo is the co-founder of ListenLoop, an account-based marketing (ABM) advertising software the helps B2B marketers deliver targeted ads to specific buyer personas at their most-desired accounts. There, Rodrigo focuses on product, marketing, and sales. He codes in Rails and loves Excel, which he inexplicably picked up while earning his B.S. in Elec. Eng. and J.D. at Yale & Columbia, respectively. Rodrigo loves data analysis, and friends often chuckle at his overuse of spreadsheets. Follow Rodrigo on Twitter (@rodrigofuentes7), LinkedIn, Medium, and Google+.

Recommended

  • Turn Gut Feeling into Provable ROI: 5 KPIs to Measure ABM Success
  • 4 Lessons ZoomInfo Learned From Their Own ABM Campaign
  • Tools to Execute Your ABM Strategy Part 2: Interaction & Engagement
  • Tools to Execute Your ABM Strategy Part 1: The Rich Man’s Stack

Post navigation

Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
FAQ: A/B Testing Ads for Optimized ABM Campaigns

Recent Posts

  • A Step by Step Guide to Creating an ABM Strategy For Each Account
  • A Guide to Advanced ABM Strategies with Google Ads
  • 3 Ways to Build a Successful ABM Content Strategy
  • Marketers Are Planning to Increase ABM Budget in 2020
  • 5 Common Mistakes in ABM Solutions

Subscribe

* indicates required

Archives

  • August 2020
  • July 2020
  • May 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • May 2019
  • April 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • July 2016
  • June 2016
  • January 2016
  • December 2015
  • November 2015
  • September 2015
  • June 2015

Categories

  • ABM
  • account based marketing
  • ad budget
  • ad retargeting
  • advertising automation
  • Automated Advertising
  • b2b ad retargeting
  • b2b advertising
  • b2b marketer
  • b2b marketers
  • b2b marketing
  • B2B Sales
  • big data
  • content marketing
  • customer
  • customer feedback
  • customer research
  • digital marketing
  • Drip Campaigns
  • ecommerce
  • FAQ
  • feedback
  • goals
  • Help
  • How-To
  • JS Tags
  • lead nurture
  • marketing
  • marketing automation
  • marketing plan
  • marketing stack
  • millennials
  • online marketing
  • personalization
  • questions
  • retargeting
  • ROI
  • sales
  • social media
  • Uncategorized
  • Video Series

Company

About Us

Terms of Service

Privacy Policy

Work WIth Us

Ads for Account Based Marketing

Deliver Personalized Ads

Learn More

Product

Customers

Resources

Contact Us

Compare ListenLoop & Terminus

Delivering Ads via Ad Exchanges

Recent Posts

  • A Step by Step Guide to Creating an ABM Strategy For Each Account
  • A Guide to Advanced ABM Strategies with Google Ads
  • 3 Ways to Build a Successful ABM Content Strategy
  • Marketers Are Planning to Increase ABM Budget in 2020
ListenLoop, 100 Duffy Ave., Suite 510, Hicksville, NY 11801 | Copyright 2016
ListenLoop uses behavioral online advertising based on your web browsing activity or form submissions. You may change your ad preferences here.