A series of ads that are related to content a visitor has previously viewed on your website are very powerful.
Suppose you want to target Delta Airlines as part of your sales & marketing strategy. Using ListenLoop’s JS tags, you could identify that a visitor is from Delta. At minimum, this would enable you to measure engagement from target companies at your website.
If you are able to see a report that has the individual companies you’re interested in, then you can modify your marketing & sales approach. Suppose you’re targeting Delta Airlines, American Airlines, Southwest Airlines, and United Airlines. Using JS tags, you’d see that United is somewhat engaged, Southwest is very engaged, and so on. Consequently, you’d approach those accounts with more or less phone calls and emails. Or perhaps you’d invite them to local events.
Being able to see how different accounts engage with your website, how much time they’re spending, and how many pageviews they are accessing, will allow you to focus your account-based initiatives on those specific accounts. But JS tags also serve another function, such as reporting. Using JS tags, you could see how ad campaigns drove website engagement across the list of accounts that you targeted.
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Also published on Medium.