ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the…
Sometimes you want to test different ad creative and messaging to the same list of target accounts and job titles. ListenLoop allows you to do that with our integrated A/B testing feature. To activate this functionality, follow the steps below. You can add multiple, different ads of the same sizes and we will automatically split…
At your request, ListenLoop can make a set of ads for your ABM campaign. Below is the process we use: Send me a mood board of designs you like (3-5 designs is good enough). You can get ideas by going to moat.com and searching for competitors or brands you like. Send any prior banner ads your team…
In this video, you’ll see a step-by-step process for creating Salesforce reports using ABM Ad Data. Below is a transcript of the video with a touch of editing for readability. I’m going to show you how to create a dashboard in Salesforce CRM that reports on accounts that have been exposed to advertising by ListenLoop…
SMS is one of most direct engagement channel when done correctly. Here are the 8 top mobile stats that shows why SMS is such a great channel: – 97% of all text messages are opened – 23 billion text messages are sent daily – 80% of people are using text messaging for business – 70%…
This multi-part post reviews various customer feedback collection methods, including website surveys, and outlines pros, cons, and best practices.
Event metrics are useful, they provide a macro look at customer feedback. Allowing you to make decisions that will positively impact the majority
In 2015, Salesforce released its State of B2B Marketing. These are 10 predictions we believe ring true today.