We see them everywhere, all the time, and hear about them even more than that. Influencers. These social media-savvy people can convince their massive followings that something is cool, breakthrough, or life-changing, seemingly without even trying. And while you probably have a pretty specific image in mind when thinking about influencers, this business is about…
It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. That’s where sales enablement comes in. Sales enablement is…
Account-based marketing (ABM) has launched itself into a place of greater importance within our overall sales strategies. We understand its significance in having the ability to not only identify new opportunities, but to act on those opportunities as quickly as possible. The unique dynamic that ABM gives marketers is the ability to personalize their approach…
There are a lot of different puzzle pieces that fit together to create a successful business. The center of the puzzle, the piece that completes the mosaic and reveals the hidden picture, is your brand. Building a brand is one of the most important aspects of cultivating a successful business. There are many different angles…
Marketing strategy is about connecting with your customers and target audience. These days most target audiences are looking for this connection through brand authenticity. With social media at its peak, people have learned to trust online customer feedback almost as much as a personal recommendation. The good news is you can harness this trust by…
Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…
If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Don’t believe us? Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies…
While many look forward to a fresh start for 2018, sales and marketing teams look forward to increased revenue goals for the year. Most have fashioned a new way to attack these aggressive goals. But some will continue to use the same tactics and strategies, hoping for a different outcome. Everyone knows that’s the definition…
The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…
Around this time every year, a rash of articles pop up predicting various upcoming business trends. And it makes sense. The end of year is a natural time — budget, planning, and pace wise — to reflect on the year gone by and plan for a more prosperous year ahead. This year, we’re jumping on…
The IT Services Marketing Association (ITSMA) defines ABM as “treating individual accounts as markets in their own right.” In “A Practitioner’s Guide to Account-Based Marketing,” authors, Bev Burgess and Dave Munn take it a step further. They define ABM as a “structured process for developing and implementing highly-customized marketing programs to strategic accounts, partners, or…
ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the…