It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. That’s where sales enablement comes in. Sales enablement is…
The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
Often companies are faced with the question, What type of is best for the company Traditional vs. Digital in Lifecycle Marketing?
Here’s how you can tweak consumer data taken from your CMS and transform it into a winning strategy to improve your company’s sales velocity.
Sales prospecting requires determination, dedication and commitment, not a sales cycle.
E-commerce marketers typically optimize for conversions. Understanding a customer getting to check-out phase and avoiding bouncing without explanation
Sales and Marketing teams are often at odds with each other. But both sales and customer experience marketing should work together to create value.
B2B Marketing and 1:1 lifecycle marketing are both mutually dependent on one another and when correctly tailored, can assist in an effective campaign.
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?
The old linear sales funnel is out. The new sales funnel with quirky twists and turns is in with a customer centric approach.