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Category: ROI

Turn Gut Feeling into Provable ROI: 5 KPIs to Measure ABM Success

Posted on May 2, 2018May 7, 2018 By Neha Tandon

Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…

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Learn how to measure ROI with full funnel reporting.

How to show ROI with ABM advertising

Posted on August 17, 2017September 12, 2017 By Jose Rodrigo Fuentes

B2B marketers want to know, “how do we show ROI for ListenLoop campaigns, or any account-based marketing activity?” That is a great question. One that you should ask yourself as you plan your campaign, as you execute your campaign, and as you monitor it’s performance. There are many different ways to measure ROI. The first…

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