In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
94% of visitors don’t leave contact information on a B2B website. What is the best method to optimize for conversions of interested visitors?
Like the difference between a flat head screwdriver and a Phillips head, advertising automation and generic retargeting are similar but not identical.
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?