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Category: retargeting

How do I stop and start my campaigns – Drip Campaigns

Posted on September 20, 2017November 21, 2017 By Jose Rodrigo Fuentes

In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…

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What is The Difference Between Retargeting and Account Based Advertising

Posted on September 12, 2017September 18, 2017 By Jose Rodrigo Fuentes

Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…

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Potential Customers – How to optimize for conversions

Posted on June 28, 2016January 11, 2017 By Rodrigo Fuentes

94% of visitors don’t leave contact information on a B2B website. What is the best method to optimize for conversions of interested visitors?

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Automated Advertising: How Is It Different from Retargeting?

Posted on June 28, 2016January 11, 2017 By Rodrigo Fuentes

Like the difference between a flat head screwdriver and a Phillips head, advertising automation and generic retargeting are similar but not identical.

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Selling Martech in 2016: The Buyer Journey Evolves

Posted on January 19, 2016January 11, 2017 By Jennifer Robinson

The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?

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