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Category: personalization

A Step by Step Guide to Creating an ABM Strategy For Each Account

Posted on August 18, 2020August 19, 2020 By Ryan Gould

Account Based Marketing (ABM) lets you personalize the strategies you use to engage and connect with individual prospects based on their behavior, interests, and specific needs. This creates a sense of trust, particularly in sales cycles that are longer than usual. If you don’t have an ABM strategy in place, now’s the time to do…

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A Guide to Advanced ABM Strategies with Google Ads

Posted on July 18, 2020July 21, 2020 By Amanda Jerelyn

When running paper-per-click campaigns, no marketer would lose the motivation of working so hard by thinking about how the list of companies that they feel should rightfully respond to their ads, would probably not even get to see it. It is highly unlikely that they see it, but even if they do, if the right…

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5 Common Mistakes in ABM Solutions

Posted on January 8, 2020January 8, 2020 By Rose Jasmine

Account-based marketing (ABM) is the future of marketing solutions, particularly because it provides both marketing and sales professionals a new and challenging approach. The promise of ABM lies in allowing marketing campaigns to play a higher role in revenue growth, especially as your program is specifically targeted. This personalization is also a reason why more…

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How ABM Effectiveness Can Be Pitched to Your Board

Posted on November 20, 2019November 27, 2019 By Ashley Hasley

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled…

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Personalizing Your ABM Content Effectively

Posted on October 21, 2019October 21, 2019 By Michael Dehoyos

ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time. Unfortunately, this doesn’t come without drawbacks. Often, creating content for an…

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ABM: Creating Profitable B2B Relationships

Posted on September 17, 2019September 20, 2019 By Cheryl Hearts

Account-based marketing (ABM) is a personalized way of reaching out to targeted customers by providing quality-based experiences. It is one of the driving forces behind how Business-to-Business (B2B) companies plan their marketing strategy and sales plan. As a result, B2B companies are putting their focus on giving their customers a consistent and personalized buyer-seller relationship…

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How to Distribute Personalized Content for Your ABM Program

Posted on July 9, 2019July 17, 2019 By Bridgette Hernandez

Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to traditional digital advertisement.  Developing an ABM program of your own with an emphasis…

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Why Should ABM Be In Your To-Do List of 2019?

Posted on April 3, 2019April 22, 2019 By Stella Lincoln

ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…

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How to Use Content in Account-Based Marketing to Drive Customers Engagement

Posted on December 20, 2018January 2, 2019 By Bridgette Hernandez

Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it. It’s clear that everyone who’s trying to build a brand, sell something or offer a…

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The Role of Sales Enablement in Account-Based Marketing

Posted on October 5, 2018October 11, 2018 By Mary Ade

It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. That’s where sales enablement comes in. Sales enablement is…

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7 Things Marketers Should Know About Copywriting For ABM

Posted on September 21, 2018September 28, 2018 By Freddie Tubbs

ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product. It’s very expensive so, as previously stated, ABM should be used on luxury products and few customers who can…

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What is Ad Personalization? [Video]

Posted on September 5, 2017September 13, 2017 By Jose Rodrigo Fuentes

A user recently asked, what is ad personalization?  We’re addressing that question today in ListenLoop’s ongoing Q&A series.  So let’s jump into ad personalization, what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. Below is a transcript of the video, edited for your…

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Recent Posts

  • A Step by Step Guide to Creating an ABM Strategy For Each Account
  • A Guide to Advanced ABM Strategies with Google Ads
  • 3 Ways to Build a Successful ABM Content Strategy
  • Marketers Are Planning to Increase ABM Budget in 2020
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