An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled…
ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time. Unfortunately, this doesn’t come without drawbacks. Often, creating content for an…
Account-based marketing (ABM) is a personalized way of reaching out to targeted customers by providing quality-based experiences. It is one of the driving forces behind how Business-to-Business (B2B) companies plan their marketing strategy and sales plan. As a result, B2B companies are putting their focus on giving their customers a consistent and personalized buyer-seller relationship…
Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to traditional digital advertisement. Developing an ABM program of your own with an emphasis…
ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it. It’s clear that everyone who’s trying to build a brand, sell something or offer a…
It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. That’s where sales enablement comes in. Sales enablement is…
ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product. It’s very expensive so, as previously stated, ABM should be used on luxury products and few customers who can…
A user recently asked, what is ad personalization? We’re addressing that question today in ListenLoop’s ongoing Q&A series. So let’s jump into ad personalization, what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. Below is a transcript of the video, edited for your…
What is Amium? Rodrigo: Okay, we’re live with Jeff from AeroFS/Amium. Can you tell us about Amium and what you do there? Jeff: I’m the VP of Marketing at AeroFS/Amium. Amium is our new product that we released in August 2016. It’s a collaboration app that makes it easier for teams to collaborate on files….
The audio recording below is Rodrigo’s interview with Karen Lewison from Return Path. Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). What is Return Path? Rodrigo: This is Rodrigo Fuentes from ListenLoop and I’m here with Karen from Return Path. Karen, please introduce yourself and tell us about Return Path and…