When running paper-per-click campaigns, no marketer would lose the motivation of working so hard by thinking about how the list of companies that they feel should rightfully respond to their ads, would probably not even get to see it. It is highly unlikely that they see it, but even if they do, if the right…
ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it. It’s clear that everyone who’s trying to build a brand, sell something or offer a…
We see them everywhere, all the time, and hear about them even more than that. Influencers. These social media-savvy people can convince their massive followings that something is cool, breakthrough, or life-changing, seemingly without even trying. And while you probably have a pretty specific image in mind when thinking about influencers, this business is about…
ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product. It’s very expensive so, as previously stated, ABM should be used on luxury products and few customers who can…
Marketing strategy is about connecting with your customers and target audience. These days most target audiences are looking for this connection through brand authenticity. With social media at its peak, people have learned to trust online customer feedback almost as much as a personal recommendation. The good news is you can harness this trust by…
In this week’s Marketers Teaching Marketers video interview, Act-On’s senior digital manager gives us tips on account-based marketing (ABM), social media, and omni-channel marketing Rodrigo: This is Marketing Talk with Rodrigo Fuentes at ListenLoop, and I’m here with Rachel Rosin, senior manager of digital marketing at Act-On software, a leading marketing automation provider for fast growing…
Highly regulated industries’ desires to participate in online marketing must be tempered with the demands of regulation.
HTML5 will create a consistent experience across all devices and browsers. It is the future. Here are some things digital advertisers need to know.