ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
We see them everywhere, all the time, and hear about them even more than that. Influencers. These social media-savvy people can convince their massive followings that something is cool, breakthrough, or life-changing, seemingly without even trying. And while you probably have a pretty specific image in mind when thinking about influencers, this business is about…
Marketing strategy is about connecting with your customers and target audience. These days most target audiences are looking for this connection through brand authenticity. With social media at its peak, people have learned to trust online customer feedback almost as much as a personal recommendation. The good news is you can harness this trust by…
The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
The audio recording below is Rodrigo’s interview with Karen Lewison from Return Path. Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). What is Return Path? Rodrigo: This is Rodrigo Fuentes from ListenLoop and I’m here with Karen from Return Path. Karen, please introduce yourself and tell us about Return Path and…
Is half of your B2B advertising wasted on bounced visitors? Read this post to find out.
Interested in what the future of Big Data l looks like? Let’s take a look into the future to see how we might use all of this data.
Often companies are faced with the question, What type of is best for the company Traditional vs. Digital in Lifecycle Marketing?
A software company stands out when it combines marketing automation with advertising automation to nurture a buyer through his buyer journey.
Reports show that company, prospect and marketing data is incomplete, out of date, and just plain wrong. Having a marketing data strategy can help.
The marketing plan is where it all begins. Planning is everything. It’s time for the nitty gritty specifics and goal setting.