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Category: marketing plan

Marketers Are Planning to Increase ABM Budget in 2020

Posted on March 30, 2020April 8, 2020 By Claudia Jeffrey

Marketing is revamping every passing day, and more new ways of efficiently engaging the customers are being introduced. Marketers are also embracing those strategies to gain as much as leads as they could. One such method of doing marketing is ABM, which is showing signs of great value to the marketers to connect to the…

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How to write an effective account-based marketing plan?

Posted on April 22, 2019April 22, 2019 By Adriana Veasey

Marketing plans that need to target a specific audience can be looked at quite negatively. Being seen as too difficult or complicated. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available. Account-based marketing (ABM) has been considered one of the most effective B2B marketing strategies at the moment….

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Why You Should Encourage Customer Reviews in Your Marketing Strategy (And How To Do It)

Posted on May 7, 2018 By Brooklin Nash

Marketing strategy is about connecting with your customers and target audience. These days most target audiences are looking for this connection through brand authenticity. With social media at its peak, people have learned to trust online customer feedback almost as much as a personal recommendation. The good news is you can harness this trust by…

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  • Marketers Are Planning to Increase ABM Budget in 2020
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