Marketing rules have changed a lot during the past years. Brands have changed their strategy, shifting from old school marketing where they would create broad messages for anyone who had ears to listen, to more personalized strategies which proved to be less disturbing and much more effective. Moreover, this change of perception can also be…
If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Don’t believe us? Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies…
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
Sometimes you want to test different ad creative and messaging to the same list of target accounts and job titles. ListenLoop allows you to do that with our integrated A/B testing feature. To activate this functionality, follow the steps below. You can add multiple, different ads of the same sizes and we will automatically split…
At your request, ListenLoop can make a set of ads for your ABM campaign. Below is the process we use: Send me a mood board of designs you like (3-5 designs is good enough). You can get ideas by going to moat.com and searching for competitors or brands you like. Send any prior banner ads your team…
Here is a step-by-step process to add fields to Account Object so that ListenLoop can synchronize information about impressions, clicks, and more: 1. Connect with Salesforce using OAUTH. 2. Navigate through Salesforce, click on Setup. 3. Find Customize tab on the left. 4. Find Accounts object under Customize tab. 5. Under Accounts, click on Fields, then click…
Sometimes it’s necessary to adjust your ABM ad campaign budget. Perhaps you need to increase your influence in advance of a conference, or maybe you want to reduce budget to convert the campaign into a slow boil nurture campaign. Either way, there are two ways to adjust the ad budget for an active campaign in ListenLoop. First, you can change the ad…