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Category: ecommerce

ABM & Ecommerce: How The Two Are Changing Business Right Now

Posted on May 13, 2019May 13, 2019 By Kayleigh Alexandra

Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions). ABM, or account-based marketing, allows for perfect alignment between the two, all while using the rich resources of digital technology to achieve exceptional personalization. Ecommerce, meanwhile, is…

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