ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Don’t believe us? Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies…
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
In this video, I’m going to show you how to set up ABM advertising drip campaigns using ListenLoop integrated with your Salesforce CRM. We’re going to start here by clicking on New Campaign and we’re going to pick a list of accounts from Salesforce. I’ve already connected with Salesforce here, so we’re going to skip…