ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product. It’s very expensive so, as previously stated, ABM should be used on luxury products and few customers who can…
Account-based marketing – otherwise known as ABM – is an increasingly popular marketing strategy among marketers for many reasons, the most cherished being that it allows you to target highest value prospects. Not only does it do this but it does so precisely, directly and effectively. But, whether you are new to account-based marketing or…
User research is an important aspect of web, mobile and product design. Here 5 challenges with these tools you should note.
In this slideshare, we present the Customer Best Practices on asking the right question at the right time
In this slideshare, we present Customer Communication Survey examples to receive structured feedback from customers
B2B marketers should base lead generation tactics on fact, not guesses. These are some basics to unlock the potential of consumer behavior data.
Most products fail because we waste time, money, and effort building the wrong product. Avoid this mistake by using the customer development process.
Each product management tools have their strengths and weaknesses. Find out why Google Analytics is not enough to know what your customers want.
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?