It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. That’s where sales enablement comes in. Sales enablement is…
Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…
While many look forward to a fresh start for 2018, sales and marketing teams look forward to increased revenue goals for the year. Most have fashioned a new way to attack these aggressive goals. But some will continue to use the same tactics and strategies, hoping for a different outcome. Everyone knows that’s the definition…
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Lead nurturing helps marketers improve online ROI by developing a compelling narrative specifically designed for high priority leads.
Sales prospecting requires determination, dedication and commitment, not a sales cycle.
Large amounts of data can be useful for targeting buyers and making marketing decisions, but finding trends in large amounts of data can be tricky.
Companies that adopt personalized approaches in digital B2B marketing reap quantifiable benefits.
Here are 8 mobile marketing tactics that you can use to connect with B2B buyers.
These 3 hurdles prevent you from engaging B2B buyers. For example, 54% of buyers are starting the buying process before contacting your sales team!
New Strategies for Sales Development Reps Working in the B2B Industry
The old linear sales funnel is out. The new sales funnel with quirky twists and turns is in with a customer centric approach.