In this vlog, you will learn how to weave a narrative using display advertising to impact long, considered purchase cycles.
Category: b2b marketing
The Art of the B2B Storyteller: A Sales Narrative via Lead Nurturing
Lead nurturing helps marketers improve online ROI by developing a compelling narrative specifically designed for high priority leads.
Saas retention strategies with Jordan Boesch
I interviewed Jordan, CEO @7shifts, about his Saas retention strategies and how to increase your Saas retention rate.
The Myths of B2B Display Ads in Lifecycle Marketing
B2B Marketers have a precarious relationship with display advertisement in lifecycle marketing. Here are 4 Myths on how display ads work.
How to Make the Most of Your 2016 Digital Ad Spend Part 2
Make the most of your 2016 digital ad budget by incorporating martech and metrics as factors for your digital ad spend.
How Automated Advertising is Different than Retargeting
From an outsider’s perspective, automated advertising and generic retargeting can seem quite similar.
How to Make the Most of Your 2016 Digital Ad Spend Part 1
Large marketing budgets are a marketer’s dream, but we all know that at the end of the day, there’s got to be positive ROI for your digital ad spend.
Customer Success Email Acquisition System
This Customer Success Email Acquisition System can recapture the considerable portion of these visitors, which immediately leave their site.
B2B buying has evolved. How has your business adapted?
Trying to get more insight on your buyers? This slide deck shows you how the new B2B buyer thinks, and is weary of standardized marketing. ListenLoop software gives insights into those who exhibited buying behavior without them leaving any actual information.
Beyond The Guessing Game: The Potential of Consumer Behavior Data
B2B marketers should base lead generation tactics on fact, not guesses. These are some basics to unlock the potential of consumer behavior data.
A Lucrative Connection: Getting Personal with the B2B Buyer
Companies that adopt personalized approaches in digital B2B marketing reap quantifiable benefits.
B2B 1:1 Marketing Strategies
B2B Marketing and 1:1 lifecycle marketing are both mutually dependent on one another and when correctly tailored, can assist in an effective campaign.