An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled…
ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time. Unfortunately, this doesn’t come without drawbacks. Often, creating content for an…
Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to traditional digital advertisement. Developing an ABM program of your own with an emphasis…
Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions). ABM, or account-based marketing, allows for perfect alignment between the two, all while using the rich resources of digital technology to achieve exceptional personalization. Ecommerce, meanwhile, is…
ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
Account-based marketing (ABM) has launched itself into a place of greater importance within our overall sales strategies. We understand its significance in having the ability to not only identify new opportunities, but to act on those opportunities as quickly as possible. The unique dynamic that ABM gives marketers is the ability to personalize their approach…
Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…
Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…
You can’t pull off an ABM strategy without the right marketing stack. The right stack can mean the difference between strategically influencing the right people in key accounts and a disjointed marketing and sales effort that fails to execute a winning customer acquisition strategy. Building out the right stack is an investment – one…
While many look forward to a fresh start for 2018, sales and marketing teams look forward to increased revenue goals for the year. Most have fashioned a new way to attack these aggressive goals. But some will continue to use the same tactics and strategies, hoping for a different outcome. Everyone knows that’s the definition…
In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. Hey everybody! This is Rod Fuentes from ListenLoop, and today we are here with Mat Rider, Global Director of Digital Marketing at…
In this week’s Marketers Teaching Marketers video interview, Act-On’s senior digital manager gives us tips on account-based marketing (ABM), social media, and omni-channel marketing Rodrigo: This is Marketing Talk with Rodrigo Fuentes at ListenLoop, and I’m here with Rachel Rosin, senior manager of digital marketing at Act-On software, a leading marketing automation provider for fast growing…