Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…
Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…
You can’t pull off an ABM strategy without the right marketing stack. The right stack can mean the difference between strategically influencing the right people in key accounts and a disjointed marketing and sales effort that fails to execute a winning customer acquisition strategy. Building out the right stack is an investment – one…
Tools for the data-driven marketer have yet to really pay off because the tools driving the strategies have not been fully mastered.
Successful lead scoring campaigns help B2B marketers determine the likely customers from the casual window shoppers.
Customer or user feedback can help you improve your business and product. But you’re wondering, “what questions to ask in customer feedback session?”
Learn more about B2B marketing and B2B sales essentials from ListenLoop!
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?
In 2015, Salesforce released its State of B2B Marketing. These are 10 predictions we believe ring true today.
This visual guide for selling Saas offers viable tactics and tools for organizing, marketing and selling SaaS.