Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…
Category: b2b ad retargeting
What is The Difference Between Retargeting and Account Based Advertising
Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
5 Reasons Why You Should Consider B2B Ad Retargeting in 2016
Improved B2B ad retargeting solutions can accommodate the longer and more complex B2B buyer cycles.