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Category: b2b ad retargeting

Tools to Execute Your ABM Strategy Part 2: Interaction & Engagement

Posted on February 6, 2018 By Jennifer Robinson

Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…

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What is The Difference Between Retargeting and Account Based Advertising

Posted on September 12, 2017September 18, 2017 By Jose Rodrigo Fuentes

Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…

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5 Reasons Why You Should Consider B2B Ad Retargeting in 2016

Posted on November 17, 2015January 11, 2017 By Jennifer Robinson

Improved B2B ad retargeting solutions can accommodate the longer and more complex B2B buyer cycles.

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