When running paper-per-click campaigns, no marketer would lose the motivation of working so hard by thinking about how the list of companies that they feel should rightfully respond to their ads, would probably not even get to see it. It is highly unlikely that they see it, but even if they do, if the right…
Category: Automated Advertising
Why Should ABM Be In Your To-Do List of 2019?
ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
Tools to Execute Your ABM Strategy Part 2: Interaction & Engagement
Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…
Setup ABM Ad Drip Campaigns with ListenLoop and Salesforce
In this video, I’m going to show you how to set up ABM advertising drip campaigns using ListenLoop integrated with your Salesforce CRM. We’re going to start here by clicking on New Campaign and we’re going to pick a list of accounts from Salesforce. I’ve already connected with Salesforce here, so we’re going to skip…
Opening the Kimono: Design Considerations for Advertising Automation Templates
Designer Swathi Anand provides insight on developing various ad creatives for an automated advertising platform.
Automated Advertising: How Is It Different from Retargeting?
Like the difference between a flat head screwdriver and a Phillips head, advertising automation and generic retargeting are similar but not identical.
Automated Marketing Platforms: The New Age of Oversaturated Marketing
Email marketing has created overly-hunted prospects who receive more emails during different stages of the sales cycle.