Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
From an outsider’s perspective, automated advertising and generic retargeting can seem quite similar.
Bounce rates tell you visitors have demonstrated a lack of interest in your solution based on their behavior at your website. It’s best you take heed.
Ad retargeting is a great way to get in front of prospects, but proper use of personalization is key to retargeting success.