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Category: ad retargeting

What is The Difference Between Retargeting and Account Based Advertising

Posted on September 12, 2017September 18, 2017 By Jose Rodrigo Fuentes

Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…

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How Automated Advertising is Different than Retargeting

Posted on June 28, 2016January 11, 2017 By Rodrigo Fuentes

From an outsider’s perspective, automated advertising and generic retargeting can seem quite similar.

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Infographic: Do Bounced Visitors Deserve Your Ad Dollars?

Posted on December 17, 2015January 11, 2017 By Jennifer Robinson

Bounce rates tell you visitors have demonstrated a lack of interest in your solution based on their behavior at your website. It’s best you take heed.

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Is Ad Retargeting Creepy or Just Good B2B Marketing?

Posted on December 10, 2015January 11, 2017 By Jennifer Robinson

Ad retargeting is a great way to get in front of prospects, but proper use of personalization is key to retargeting success.

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