B2B buying has evolved. How has your business adapted?

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Hyper-informed buyers with short attention spans are being bombarded with non-personalized and often non-relevant display advertising throughout their day-to-day activity on the web. 

 What if you could target individuals who showed buying signs based on their web-behaviors and lead status? In this latest contribution, we tackle the difficulties of grabbing B2B buyer attention, how to keep them engaged throughout the buying process, and ultimately how to ensure that your business is top of mind when it comes time to purchase.

Key Takeaways: 

  • How the B2B buyer has changed, and why standard display advertising is not working
  • How ListenLoop targets the prospective buyer based on set criteria that triggers personalized ad retargeting
  • How ListenLoop helps create a linear narrative for prospects through all marketing channels

Our marketing team’s got chops! Thanks for the recognition Slideshare!

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