ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resources and sales goals towards selected accounts within a specific market. Instead of trying to…
Author: Stella Lincoln
Stella Lincoln is a qualified Business Operations Manager from Boston University and also an Academic Consultant with Academist Help. She is extremely keen on spreading her vast knowledge on to the next generation to empower them to make enlightened decisions.