Account Based Marketing (ABM) lets you personalize the strategies you use to engage and connect with individual prospects based on their behavior, interests, and specific needs. This creates a sense of trust, particularly in sales cycles that are longer than usual. If you don’t have an ABM strategy in place, now’s the time to do…
Author: Ryan Gould
From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a
wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.