Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…
Author: Neha Tandon
Neha Tandon is a writer for TechnologyAdvice. She is a graduate student of journalism at Syracuse University. With a background in marketing, PR, and advertising, her true passion is for business journalism.