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Author: Neha Tandon

Neha Tandon is a writer for TechnologyAdvice. She is a graduate student of journalism at Syracuse University. With a background in marketing, PR, and advertising, her true passion is for business journalism.

Turn Gut Feeling into Provable ROI: 5 KPIs to Measure ABM Success

Posted on May 2, 2018May 7, 2018 By Neha Tandon

Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…

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