ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time. Unfortunately, this doesn’t come without drawbacks. Often, creating content for an…
Author: Michael Dehoyos
Michael Dehoyos works as a content marketer at PhD Kingdom, and an editor at Academic Brits. Assisting companies in their marketing strategies and concepts, he also contributes to numerous sites and publications, such as when he writes at Origin Writings.