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Author: Jessica Barrett Halcom

Jessica Barrett Halcom is a writer for TechnologyAdvice.com, with specializations in human resources, healthcare, and transportation. She holds a bachelor’s degree from the University of Wisconsin, Green Bay and currently lives in Nashville, TN.

Spring Clean Your ABM Data with These Tips

Posted on July 25, 2018July 26, 2018 By Jessica Barrett Halcom

Account-based marketing (ABM) has launched itself into a place of greater importance within our overall sales strategies. We understand its significance in having the ability to not only identify new opportunities, but to act on those opportunities as quickly as possible. The unique dynamic that ABM gives marketers is the ability to personalize their approach…

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Build ABM Buy-In with These Tips

Posted on January 25, 2018January 29, 2018 By Jessica Barrett Halcom

The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…

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