ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product. It’s very expensive so, as previously stated, ABM should be used on luxury products and few customers who can…
Account-based marketing – otherwise known as ABM – is an increasingly popular marketing strategy among marketers for many reasons, the most cherished being that it allows you to target highest value prospects. Not only does it do this but it does so precisely, directly and effectively. But, whether you are new to account-based marketing or…