Today’s video will cover the frequently asked question, “do I need JavaScript tags in order to work with ListenLoop?” Frankly, it depends on what you want to accomplish. Below is a transcript of the video, lightly edited to enhance readability. The answer is yes, you should add JavaScript (JS) tags to your site if you want…
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
A user recently asked, what is ad personalization? We’re addressing that question today in ListenLoop’s ongoing Q&A series. So let’s jump into ad personalization, what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. Below is a transcript of the video, edited for your…
B2B marketers want to know, “how do we show ROI for ListenLoop campaigns, or any account-based marketing activity?” That is a great question. One that you should ask yourself as you plan your campaign, as you execute your campaign, and as you monitor it’s performance. There are many different ways to measure ROI. The first…
Sometimes it’s necessary to adjust your ABM ad campaign budget. Perhaps you need to increase your influence in advance of a conference, or maybe you want to reduce budget to convert the campaign into a slow boil nurture campaign. Either way, there are two ways to adjust the ad budget for an active campaign in ListenLoop. First, you can change the ad…