Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime Getto from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime. I run User Acquisition here at…
In this video, I’m going to show you how to set up ABM advertising drip campaigns using ListenLoop integrated with your Salesforce CRM. We’re going to start here by clicking on New Campaign and we’re going to pick a list of accounts from Salesforce. I’ve already connected with Salesforce here, so we’re going to skip…
Sometimes you want to test different ad creative and messaging to the same list of target accounts and job titles. ListenLoop allows you to do that with our integrated A/B testing feature. To activate this functionality, follow the steps below. You can add multiple, different ads of the same sizes and we will automatically split…
At your request, ListenLoop can make a set of ads for your ABM campaign. Below is the process we use: Send me a mood board of designs you like (3-5 designs is good enough). You can get ideas by going to moat.com and searching for competitors or brands you like. Send any prior banner ads your team…
What is Amium? Rodrigo: Okay, we’re live with Jeff from AeroFS/Amium. Can you tell us about Amium and what you do there? Jeff: I’m the VP of Marketing at AeroFS/Amium. Amium is our new product that we released in August 2016. It’s a collaboration app that makes it easier for teams to collaborate on files….
Here is a step-by-step process to add fields to Account Object so that ListenLoop can synchronize information about impressions, clicks, and more: 1. Connect with Salesforce using OAUTH. 2. Navigate through Salesforce, click on Setup. 3. Find Customize tab on the left. 4. Find Accounts object under Customize tab. 5. Under Accounts, click on Fields, then click…
In this video, you’ll see a step-by-step process for creating Salesforce reports using ABM Ad Data. Below is a transcript of the video with a touch of editing for readability. I’m going to show you how to create a dashboard in Salesforce CRM that reports on accounts that have been exposed to advertising by ListenLoop…
In this week’s Marketers Teaching Marketers video interview, Act-On’s senior digital manager gives us tips on account-based marketing (ABM), social media, and omni-channel marketing Rodrigo: This is Marketing Talk with Rodrigo Fuentes at ListenLoop, and I’m here with Rachel Rosin, senior manager of digital marketing at Act-On software, a leading marketing automation provider for fast growing…
ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. You’ll learn ABM strategies, KPIs and challenges in orchestrating your account-based everything strategy. Rodrigo: I’m here with Charlie Liang from Engagio. Charlie, tell us a bit about yourself and Engagio. Charlie: I’m the Director of Marketing…
The audio recording below is Rodrigo’s interview with Karen Lewison from Return Path. Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). What is Return Path? Rodrigo: This is Rodrigo Fuentes from ListenLoop and I’m here with Karen from Return Path. Karen, please introduce yourself and tell us about Return Path and…
In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy, and account-based marketing (ABM). You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan. Getting to Know Kevin King Rodrigo: Okay…
SMS is one of most direct engagement channel when done correctly. Here are the 8 top mobile stats that shows why SMS is such a great channel: – 97% of all text messages are opened – 23 billion text messages are sent daily – 80% of people are using text messaging for business – 70%…