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Author: Daniela McVicker

Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She contributes to Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

3 Ways to Build a Successful ABM Content Strategy

Posted on May 1, 2020May 8, 2020 By Daniela McVicker

For a B2B, developing successful marketing can be quite challenging.  Marketing in B2B differs from a ‘traditional’, more common to the wide audiences B2C approach in quite a few ways: Focusing on creating personalized connections. Marketing starts with establishing a relationship with the target audience, and both B2B and B2C businesses do it differently. While…

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