Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to traditional digital advertisement. Developing an ABM program of your own with an emphasis…
Author: Bridgette Hernandez
Bridgette Hernandez is a Master in Anthropology who is interested in writing and planning to publish her own book in the nearest future. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. Bridgette is a regular contributor and writer for both IsAccurate. The texts she writes are always informative, based on a qualitative research but nevertheless pleasant to read.
How to Use Content in Account-Based Marketing to Drive Customers Engagement
Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it. It’s clear that everyone who’s trying to build a brand, sell something or offer a…