An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled…
Author: Ashley Hasley
Professional writer and marketing expert Ashley Halsey can be found contributing her insights and expertise at LuckyAssignments and GumEssays.