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Author: Ashley Hasley

Professional writer and marketing expert Ashley Halsey can be found contributing her insights and expertise at LuckyAssignments and GumEssays.

How ABM Effectiveness Can Be Pitched to Your Board

Posted on November 20, 2019November 27, 2019 By Ashley Hasley

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled…

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