Author: Kayleigh Alexandra

Kayleigh Alexandra is a writer and campaign designer for MicroStartups — a site focused on the charity world and microbusinesses. With years of experience in the marketing and creative industries, Kayleigh has an in-depth knowledge of how to grow a business from scratch, and loves helping startups and charities. Visit the site or follow MicroStartups on Twitter for your latest dose of startup, entrepreneur, and charity insights from around the globe @getmicrostarted

ABM & Ecommerce: How The Two Are Changing Business Right Now

Posted on May 13, 2019May 13, 2019 By Kayleigh Alexandra

Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions). ABM, or account-based marketing, allows for perfect alignment between the two, all while using the rich resources of digital technology to achieve exceptional personalization. Ecommerce, meanwhile, is…