Marketing plans that need to target a specific audience can be looked at quite negatively. Being seen as too difficult or complicated. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available. Account-based marketing (ABM) has been considered one of the most effective B2B marketing strategies at the moment….
Author: Adriana Veasey
Adriana Veasey is a passionate writer that specializes in marketing and psychology. She is now a regular contributor at Studicus.com.