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AB Testing Ads for Optimized ABM Campaigns

FAQ: A/B Testing Ads for Optimized ABM Campaigns

Posted on March 13, 2017July 17, 2017 By Jose Rodrigo Fuentes
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Sometimes you want to test different ad creative and messaging to the same list of target accounts and job titles.  ListenLoop allows you to do that with our integrated A/B testing feature.  To activate this functionality, follow the steps below.

  1. You can add multiple, different ads of the same sizes and we will automatically split A/B test in a given campaign.
  2. From the Campaign dashboard, navigate to the Creatives table (see below), click “See more.”4

     

  3. Then, scroll to the bottom of the Creatives page to add more ad units.5

Written by Jose Rodrigo Fuentes

Rodrigo is the co-founder of ListenLoop, an account-based marketing (ABM) advertising software the helps B2B marketers deliver targeted ads to specific buyer personas at their most-desired accounts. There, Rodrigo focuses on product, marketing, and sales. He codes in Rails and loves Excel, which he inexplicably picked up while earning his B.S. in Elec. Eng. and J.D. at Yale & Columbia, respectively. Rodrigo loves data analysis, and friends often chuckle at his overuse of spreadsheets. Follow Rodrigo on Twitter (@rodrigofuentes7), LinkedIn, Medium, and Google+.

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