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Month: September 2019

ABM: Creating Profitable B2B Relationships

Posted on September 17, 2019September 20, 2019 By Cheryl Hearts

Account-based marketing (ABM) is a personalized way of reaching out to targeted customers by providing quality-based experiences. It is one of the driving forces behind how Business-to-Business (B2B) companies plan their marketing strategy and sales plan. As a result, B2B companies are putting their focus on giving their customers a consistent and personalized buyer-seller relationship…

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