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Month: May 2018

Why You Should Encourage Customer Reviews in Your Marketing Strategy (And How To Do It)

Posted on May 7, 2018 By Brooklin Nash

Marketing strategy is about connecting with your customers and target audience. These days most target audiences are looking for this connection through brand authenticity. With social media at its peak, people have learned to trust online customer feedback almost as much as a personal recommendation. The good news is you can harness this trust by…

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Turn Gut Feeling into Provable ROI: 5 KPIs to Measure ABM Success

Posted on May 2, 2018May 7, 2018 By Neha Tandon

Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…

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