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Month: April 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign

Posted on April 11, 2018April 11, 2018 By Molly Clarke

If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Don’t believe us? Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies…

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