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Month: January 2018

5 Reasons B2B Marketers Should Strengthen ABM Strategy in 2018

Posted on January 29, 2018February 2, 2018 By Jennifer Robinson

While many look forward to a fresh start for 2018, sales and marketing teams look forward to increased revenue goals for the year. Most have fashioned a new way to attack these aggressive goals. But some will continue to use the same tactics and strategies, hoping for a different outcome. Everyone knows that’s the definition…

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Build ABM Buy-In with These Tips

Posted on January 25, 2018January 29, 2018 By Jessica Barrett Halcom

The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…

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Designing and Managing ABM Campaigns with Mat Rider

Posted on January 22, 2018January 22, 2018 By Rodrigo Fuentes

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability.  Hey everybody! This is Rod Fuentes from ListenLoop, and today we are here with Mat Rider, Global Director of Digital Marketing at…

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