Today’s video will cover the frequently asked question, “do I need JavaScript tags in order to work with ListenLoop?” Frankly, it depends on what you want to accomplish. Below is a transcript of the video, lightly edited to enhance readability. The answer is yes, you should add JavaScript (JS) tags to your site if you want…
Month: September 2017
How do I stop and start my campaigns – Drip Campaigns
In this video, you will see how to stop and start your advertising drip campaigns. You will also learn the differences when preparing a campaign, types of qualified accounts, and types of drip campaigns. How many campaigns should I plan? This question comes often, “How many campaigns can I or should I run inside of an account-based advertising program?”…
What is The Difference Between Retargeting and Account Based Advertising
Today we’re discussing the difference between retargeting and account based advertising. How are they different? How are they similar? We’ll answer these questions and more in today’s video series. What is retargeting? Let’s start with a definition of a few advertising techniques. The first is retargeting. I will abbreviate that as ‘RT’ and the second one…
What is Ad Personalization? [Video]
A user recently asked, what is ad personalization? We’re addressing that question today in ListenLoop’s ongoing Q&A series. So let’s jump into ad personalization, what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. Below is a transcript of the video, edited for your…