The Importance of Building a Brand

There are a lot of different puzzle pieces that fit together to create a successful business. The center of the puzzle, the piece that completes the mosaic and reveals the hidden picture, is your brand. Building a brand is one of the most important aspects of cultivating a successful business. There are many different angles…

Understanding the 3 Types of Account-Based Marketing

The IT Services Marketing Association (ITSMA) defines ABM as “treating individual accounts as markets in their own right.” In “A Practitioner’s Guide to Account-Based Marketing,” authors, Bev Burgess and Dave Munn take it a step further. They define ABM as a “structured process for developing and implementing highly-customized marketing programs to strategic accounts, partners, or…

5 Key Reasons for Launching an ABM Strategy?

ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the…