It’s no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. That’s where sales enablement comes in. Sales enablement is…
ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product. It’s very expensive so, as previously stated, ABM should be used on luxury products and few customers who can…
Account-based marketing – otherwise known as ABM – is an increasingly popular marketing strategy among marketers for many reasons, the most cherished being that it allows you to target highest value prospects. Not only does it do this but it does so precisely, directly and effectively. But, whether you are new to account-based marketing or…
Account-based marketing (ABM) has launched itself into a place of greater importance within our overall sales strategies. We understand its significance in having the ability to not only identify new opportunities, but to act on those opportunities as quickly as possible. The unique dynamic that ABM gives marketers is the ability to personalize their approach…
There are a lot of different puzzle pieces that fit together to create a successful business. The center of the puzzle, the piece that completes the mosaic and reveals the hidden picture, is your brand. Building a brand is one of the most important aspects of cultivating a successful business. There are many different angles…
Marketing strategy is about connecting with your customers and target audience. These days most target audiences are looking for this connection through brand authenticity. With social media at its peak, people have learned to trust online customer feedback almost as much as a personal recommendation. The good news is you can harness this trust by…
Account-based marketing (ABM) is an exciting new way of marketing involving a forward-way of thinking about the industry you are in. By including advertising and sales in its all-encompassing approach, it is both challenging and rewarding. When supported by the right processes and given the right focus, this customer-centric approach often yields the highest engagement,…
If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Don’t believe us? Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies…
Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making…
You can’t pull off an ABM strategy without the right marketing stack. The right stack can mean the difference between strategically influencing the right people in key accounts and a disjointed marketing and sales effort that fails to execute a winning customer acquisition strategy. Building out the right stack is an investment – one…
While many look forward to a fresh start for 2018, sales and marketing teams look forward to increased revenue goals for the year. Most have fashioned a new way to attack these aggressive goals. But some will continue to use the same tactics and strategies, hoping for a different outcome. Everyone knows that’s the definition…
The way we approach marketing strategies these days sometimes feels wildly different from anything we’ve ever done before. While technology certainly has changed the game in most respects, it hasn’t changed the desire to really target what our potential customers are after in a more personalized way. Personalizing marketing content has been going on for…