Often companies are faced with the question, What type of is best for the company Traditional vs. Digital in Lifecycle Marketing?
Here’s how you can tweak consumer data taken from your CMS and transform it into a winning strategy to improve your company’s sales velocity.
Sales prospecting requires determination, dedication and commitment, not a sales cycle.
E-commerce marketers typically optimize for conversions. Understanding a customer getting to check-out phase and avoiding bouncing without explanation
Sales and Marketing teams are often at odds with each other. But both sales and customer experience marketing should work together to create value.
B2B Marketing and 1:1 lifecycle marketing are both mutually dependent on one another and when correctly tailored, can assist in an effective campaign.
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?
The old linear sales funnel is out. The new sales funnel with quirky twists and turns is in with a customer centric approach.