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ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. You’ll learn ABM strategies, KPIs and challenges in orchestrating your account-based everything strategy. Rodrigo: I’m here with Charlie Liang from Engagio. Charlie, tell us a bit about yourself and Engagio. Charlie: I’m the Director of Marketing…
The audio recording below is Rodrigo’s interview with Karen Lewison from Return Path. Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). What is Return Path? Rodrigo: This is Rodrigo Fuentes from ListenLoop and I’m here with Karen from Return Path. Karen, please introduce yourself and tell us about Return Path and…
In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy, and account-based marketing (ABM). You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan. Getting to Know Kevin King Rodrigo: Okay…
Is half of your B2B advertising wasted on bounced visitors? Read this post to find out.
Successful lead scoring campaigns help B2B marketers determine the likely customers from the casual window shoppers.
Lead nurturing helps marketers improve online ROI by developing a compelling narrative specifically designed for high priority leads.
In this vlog, you will learn how to weave a narrative using display advertising to impact long, considered purchase cycles.
I interviewed Jordan, CEO @7shifts, about his Saas retention strategies and how to increase your Saas retention rate.
B2B Marketers have a precarious relationship with display advertisement in lifecycle marketing. Here are 4 Myths on how display ads work.
Make the most of your 2016 digital ad budget by incorporating martech and metrics as factors for your digital ad spend.
From an outsider’s perspective, automated advertising and generic retargeting can seem quite similar.