In this week’s Marketers Teaching Marketers video interview, Act-On’s senior digital manager gives us tips on account-based marketing (ABM), social media, and omni-channel marketing Rodrigo: This is Marketing Talk with Rodrigo Fuentes at ListenLoop, and I’m here with Rachel Rosin, senior manager of digital marketing at Act-On software, a leading marketing automation provider for fast growing…
Successful lead scoring campaigns help B2B marketers determine the likely customers from the casual window shoppers.
B2B marketers should base lead generation tactics on fact, not guesses. These are some basics to unlock the potential of consumer behavior data.
Large amounts of data can be useful for targeting buyers and making marketing decisions, but finding trends in large amounts of data can be tricky.
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?