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Successful lead scoring campaigns help B2B marketers determine the likely customers from the casual window shoppers.
B2B marketers should base lead generation tactics on fact, not guesses. These are some basics to unlock the potential of consumer behavior data.
Large amounts of data can be useful for targeting buyers and making marketing decisions, but finding trends in large amounts of data can be tricky.
The martech buyer’s journey begins with an online search or peer-review research, but has the B2B buyer evolved beyond our current digital strategies?